CBS's NCAA 'Boss Button' Now a Comcast Ad

Go Ahead, Laugh, But It Was Clicked 2.5M Times Last Year

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March Madness boss button

Another nice change to CBS Sports' March Madness web coverage: The "boss button" is now a Comcast ad.

For years, CBS has included a "boss button" on its video player, which, when clicked, takes you to a cheeky-looking spreadsheet. The idea is that if you're watching at work, and your boss comes by, it looks like you're tooling around in Excel, and not watching a game.

Now it's an ad for Comcast that ... looks like an Excel spreadsheet! Laugh now, but CBS says people clicked on that thing 2.5 million times last year, including 1.2 million times on the first day of the tournament.

The Business Insider

We assume this was sold as part of a bigger package, and not on a cost-per-thousand basis -- Comcast got a logo on the main player screen, for example. But we estimate the "boss button" component could make CBS about $100,000.

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Dan Frommer writes for Business Insider.
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