MINNEAPOLIS (AdAge.com) -- Reflecting reality TV's ascendancy and "Glee's" Golden Globe leading four nominations, both Fox and NBC channeled the timeless showbiz saying "Let's put on a show!" But CBS answered by putting on shows, and its scripted-series lineup of "NCIS," "NCIS: Los Angeles" and "The Good Wife" each easily won their timeslots just as easily as CBS won the night in both household ratings and the ad-centric adult 18-49 demographic.
CBS averaged a 3.6/10 rating and share in the demo, as "NCIS" (4.3/13), "NCIS: Los Angeles" (3.6/10) were each two tenths of a rating point below their season to date original averages and "The Good Wife" hit its regular 2.8/8 mark.
NBC (2.3/7) and Fox (2.0/7) finished second and third. Night two of NBC's "The Sing-Off" (2.6/7) rose an audience octave compared to Monday's program premiere, as it increased 14%. This led into the nightly show about show business, "The Jay Leno Show" (1.8/5).
Fox ran the penultimate performance of the amateur dancers on "So You Think You Can Dance," but the 2.3/7 was actually 18% below the equivalent summer show, which is not surprising, given the tougher competition during the fall. And apparently viewers prefer watching Chef Gordon Ramsay flambé "Hell's Kitchen" contestants than actual recipes, as "Gordon Ramsay: Cooking Live's" 1.7/5 was only about half of what "Hell's Kitchen" averaged in the summer.
Of course, it's not every scripted series that can capture the viewers' attention. The CW, for instance, once again repeated their "Vampire Diaries" rerun marathon, with each of last night's episodes delivering a .6/2.
|See how all the shows did in the ratings.|
And even though one of the best-written specials of all time, the elegant, eloquent "Charlie Brown Christmas" delivered a 2.3/7, ABC's more recent series – "Scrubs" (1.8/5), "Better Off Ted" (1.3/3) and a repeat of "The Forgotten" (1.0/3) -- hit season lows as ABC fell to fourth with a 1.6/5.
WHAT TO WATCH:
Wednesday: Great voices from young people at 9 p.m. on Wednesday usually means "Glee." But it's on hiatus, so switch to PBS for the Mormon Tabernacle Choir's Christmas concert.
Thursday: Hopefully NBC's "Saturday Night Live Presents: A Very Gilly Christmas" is heavy on skits and light on Gilly herself.
WHAT TO WATCH FOR:
Will night three of "The Sing-Off" rise yet again?
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NOTE: All ratings based on adults 18-49. A share is a percentage of adults 18-49 who have their TV sets on at a given time. A rating is a percentage of all adults 18-49, whether or not their sets are turned on. For example, a 1.0 rating is 1% of the total U.S. adults 18-49 population with TVs. Ratings quoted in this column are based on live-plus-same-day unless otherwise noted. (Many ad deals have been negotiated on the basis of commercial-minute, live-plus-three-days viewing.)
John Rash is senior VP-director of media analysis for Campbell Mithun, Minneapolis. For more, see rashreport.com.