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CBS Wins Right to Stream NFL Games on Its All Access Web TV Service

Published on .

The NFL had been a glaring omission from CBS's streaming TV service.
The NFL had been a glaring omission from CBS's streaming TV service. Credit: Thearon W. Henderson/Getty Images

CBS Corp. said it has obtained the rights to carry National Football League games on its CBS All Access streaming service, allowing the most-watched U.S. TV network to offer its most popular programming online.

The multiyear deal with the NFL begins Sunday and will include all CBS coverage of regular, preseason and post-season games, the network said Thursday in a statement. All Access subscribers will see the same NFL games that CBS is broadcasting in their local markets on traditional TV.

Financial terms weren't disclosed.

While NFL viewership has declined this year, football remains the most popular programming on TV. Last week, NFL games were the most-watched on both broadcast and cable television, according to Nielsen data. AT&T, which offers the NFL Sunday Ticket package to its DirecTV customers, is working to obtain online rights to those games as well, company executives said this week.

CBS All Access provides web-based access to CBS programming for $6 to $10 a month. Viewers will be able to access programming on the CBS app and using connected devices such as Roku players and Apple TV.

All NFL on CBS games will still be available on mobile devices exclusively through the NFL Mobile app for Verizon Wireless customers, CBS and the NFL said.

-- Bloomberg News

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