"With ShowBuzz, we have created a robust website that delivers more entertainment news, more broadband video and images and more local services than any other website out there," said Larry Kramer, president, CBS Digital Media. To distinguish its content from the myriad other entertainment news sources, the site allows users to purchase tickets to movies or Broadway shows, watch movie trailers, get concert tour information, view TV listings and view Billboard music charts.
Content from CBS, partners
The site (www.theshowbuzz.com) will feature original content, as well as content from CBSNews.com, CBS.com, "The Early Show" and "60 Minutes." ShowBuzz has also formed partnerships with The Hollywood Reporter, Billboard, The Book Standard, MovieTickets.com and Broadway.com to offer additional content and services. The site also features multimedia content, including broadband video, photos, maps, blogs and timelines.
The site will feature session-based ads, meaning that as a user navigates the site, the user will view ads from a single advertiser. The two advertisers currently featured on the site are Noxzema and 20th Century Fox Theater. Scott McLernon, VP-CBS Digital Media, said the site will not accept appointment-based advertisers -- meaning tune-in ads for TV shows -- but it will accept movie spots.
The site has links to other CBS Digital Media sites, such as CBS.com, CBSNews.com and CBSSportsLine.com, but the TV section has information about and schedule listings for CBS's network competitors.