Chance the Rapper Meets 'Chance the Wrapper' in New KitKat Ad

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lincoln Clay and co. make their way through 1968-era New Bordeaux in an ad for 2K Games' "Mafia III"; a lone Raiders fan at a gathering full of Chargers supporters makes his team allegiance clear with a Bud Light beer cozy; and a teenager is transported into the cockpit of an X-wing in "Star Wars: Battlefront" as soon as he puts on his PlayStation VR headset.

A world in which holograms provide help and interdimensional travel is possible is imagined in Amazon Echo's latest, and a man stuck at a work function finds an escape through streaming TV channels data-free in AT&T's newest.

Finally, in our second most engaging spot, Chance the Rapper takes a break while grocery shopping -- in a bear costume for Halloween -- and meets "Chance the Wrapper" in a spot for KitKat.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
2K Games: Mafia III: Revenge: Official Launch Trailer 2K Games: Mafia III: Revenge: Official Launch Trailer
Network: CBS
Show: NFL Football
Primetime Airing: Oct. 6, 9:16 pm ET
Bud Light: Road Games Bud Light: Road Games
Network: MLB Network
Show: MLB Tonight
Primetime Airing: Oct. 6, 9:01 pm ET
PlayStation: Star Wars: Battlefront Rogue One: X-wing VR Mission PlayStation: Star Wars: Battlefront Rogue One: X-wing VR Mission
Network: CBS
Show: NFL Football
Primetime Airing: Oct. 6, 9:44 pm ET
Amazon Echo: Just Ask: Hyperspace Drive Amazon Echo: Just Ask: Hyperspace Drive
Network: SYFY
Show: Wrong Turn
Primetime Airing: Oct. 6, 10:05 pm ET
AT&T Wireless: Work Thing AT&T Wireless: Work Thing
Network: ABC
Show: How to Get Away With Murder
Primetime Airing: Oct. 6, 10:42 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Pizza Hut: Homesick Alien Pizza Hut: Pizza Hut Grilled Cheese Stuffed Crust Pizza TV Spot, 'Homesick Alien'
Online Views: 1,649,716
Social Actions: 3,819
SpotShare: 6.07%
KitKat: Halloween Break KitKat: KitKat TV Spot, 'Halloween Break' Featuring Chance The Rapper
Online Views: 136
Social Actions: 54,014
SpotShare: 5.01%
2K Games: Mafia III: Revenge: Official Launch Trailer 2K Games: Mafia III TV Spot, 'Revenge: Official Launch Trailer' Song by Ice Cube
Online Views: 472,907
Social Actions: 14,098
SpotShare: 2.95%
Google Phones: Life by You, Phone by Google Google Phones: Google Pixel TV Spot, 'Life by You, Phone by Google' Song by Django Django
Online Views: 386,105
Social Actions: 6,793
SpotShare: 1.97%
GEICO: Lemonade Not Ice T: It's Not Surprising GEICO: GEICO TV Spot, 'Lemonade Not Ice T: It's Not Surprising' Featuring Ice-T
Online Views: 80,056
Social Actions: 16,461
SpotShare: 1.93%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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