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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lincoln Clay and co. make their way through 1968-era New Bordeaux in an ad for 2K Games' "Mafia III"; a lone Raiders fan at a gathering full of Chargers supporters makes his team allegiance clear with a Bud Light beer cozy; and a teenager is transported into the cockpit of an X-wing in "Star Wars: Battlefront" as soon as he puts on his PlayStation VR headset.
A world in which holograms provide help and interdimensional travel is possible is imagined in Amazon Echo's latest, and a man stuck at a work function finds an escape through streaming TV channels data-free in AT&T's newest.
Finally, in our second most engaging spot, Chance the Rapper takes a break while grocery shopping -- in a bear costume for Halloween -- and meets "Chance the Wrapper" in a spot for KitKat.