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Charles Barkley Gets Stuck in the Internet: It's Last Night's New Ads
Plus, the Five Most Engaging Spots Right Now
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Seahawks running back Marshawn Lynch agrees to be a spokesman for Pepsi, but on his terms. For CDW, Charles Barkley gets stuck in the internet, surrounded by cats and viral videos. And Southwest uses the Beach Boys' cheesiest hit, "Kokomo," to announce that the airline is adding tropical cities to its destination list.