Charlize Theron Walks on Water for Dior

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a father is thankful for Tide's stain removing abilities after his daughters get creative, and messy, in the kitchen; Fiat puts a new spin on its 2016 FIAT 500x model; love is said to be the special ingredient behind Borden Cheese dairy products; and Prudential advises to swim against the tide and consider a long term investment view with PGIM.

Like rival Avon, which recently debuted a new campaign turning Gloria Gaynor's classic "I Will Survive" into an uplifting anthem for its sellers, Mary Kay is highlighting ways it empowers its beauty consultants in a new spot.

Finally, Charlize Theron helps Dior rocket to the top of the Most Engaging chart by performing the feat of walking on water for the latest J'adore fragrance ad.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Tide: Secret Recipe Tide: Secret Recipe
Network: ABC
Show: How to Get Away With Murder
Primetime Airing: Oct. 13, 10:40 pm ET
FIAT: Whole New Way FIAT: Whole New Way
Network: Investigation Discovery
Show: Evil Kin
Primetime Airing: Oct. 13, 9:46 pm ET
Mary Kay: With Mary Kay, I Can Mary Kay: With Mary Kay, I Can
Network: Lifetime
Show: Project Runway
Primetime Airing: Oct. 13, 9:41 pm ET
Borden Cheese: One Ingredient Borden Cheese: One Ingredient
Network: NBC
Show: Late Night With Seth Meyers
Airing Date: Oct. 13, 1:27 am ET
Prudential: PGIM's Multi-Manager Model in Pursuit of Alpha Prudential: PGIM's Multi-Manager Model in Pursuit of Alpha
Network: CNBC
Show: Squawk on the Street
Airing Date: Oct. 13, 6:20 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Dior: The Absolute Femininity Dior: Dior J'adore TV Spot, 'The Absolute Femininity' Featuring Charlize Theron
Online Views: 4,240,996
Social Actions: 202,725
SpotShare: 21.01%
GEICO: Lemonade Not Ice T: It's Not Surprising GEICO: GEICO TV Spot, 'Lemonade Not Ice T: It's Not Surprising' Featuring Ice-T
Online Views: 4,049,917
Social Actions: 18,691
SpotShare: 7.61%
Emirates: Co-Pilot Emirates: Emirates A380 TV Spot, 'Co-Pilot' Featuring Jennifer Aniston
Online Views: 729,650
Social Actions: 37,799
SpotShare: 3.83%
KFC: Nashville Secret KFC: KFC Nashville Hot Chicken Tenders TV Spot, 'Nashville Secret'
Online Views: 1,609,843
Social Actions: 6,141
SpotShare: 2.87%
PlayStation: Star Wars: Battlefront Rogue One: X-wing VR Mission PlayStation: PlayStation VR TV Spot, 'Star Wars: Battlefront Rogue One: X-wing VR'
Online Views: 1,740,859
Social Actions: 3,441
SpotShare: 2.87%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.