Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a father is thankful for Tide's stain removing abilities after his daughters get creative, and messy, in the kitchen; Fiat puts a new spin on its 2016 FIAT 500x model; love is said to be the special ingredient behind Borden Cheese dairy products; and Prudential advises to swim against the tide and consider a long term investment view with PGIM.
Like rival Avon, which recently debuted a new campaign turning Gloria Gaynor's classic "I Will Survive" into an uplifting anthem for its sellers, Mary Kay is highlighting ways it empowers its beauty consultants in a new spot.
Finally, Charlize Theron helps Dior rocket to the top of the Most Engaging chart by performing the feat of walking on water for the latest J'adore fragrance ad.