Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, GameStop promotes its offer to store credit when customers trade in select game titles; 2K Games suggests its game "Battleborn" can help you be a badass; Starbucks invites people to "pop that Frappuccino" and Wendy's hits the jackpot with its Ghost Pepper Fries $1.99 offer.
Finally, Chevrolet tries the Uber model with a twist -- a stunt charging riders by the amount of gas consumed, not the distance -- to advertise its 2016 Chevy Malibu Hybrid.