Chinese Boxer Zou ShiMing Is Beats' Latest Celebrity-Athlete
Watch the Newest Ads on TV; Plus, the Five Most Engaging Spots
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, DriveTime, a used car and auto loan company, unveils two ads in a series where an upbeat duo rescues customers from bad loans, while Chevy pushes the toughness and dependabilty of its Silverado truck in a spot featuring Kid Rock's "Born Free." And Beats by Dre taps Chinese boxer Zou ShiMing as the latest celebrity-athlete in its training-video ads to plug the Powerbeats2 wireless in-ear headphones. (Previous spots in the series have starred LeBron James, Serena Williams and Cam Newton.)