These 'Clash of Clans' Ads Are Generating More Digital Heat Than Almost Any Other Commercials

Plus, the Newest Ads on TV

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, H&R Block airdrops cash from a plane, vowing to get your money back this tax season, while Samsung's devices have people again saying, "you have to see this." And Los Angeles Clippers power forward Blake Griffin stars in a Western -- trading in his horse for a Kia Optima.

But make sure you check out the Most Engaging column, where three TV commercials for the "Clash of Clans" mobile game keep on dominating.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Kia: Showdown Kia: Showdown
Network: TNT
Show: NBA Basketball
Primetime Airing: Jan. 8, 8:35 pm ET
Samsung Electronics: You Have to See This Samsung Electronics: You Have to See This
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jan. 8, 10:26 pm ET
Downy: Boarding School Downy: Boarding School
Network: HGTV
Show: Rehab Addict
Primetime Airing: Jan. 8, 8:16 pm ET Al and Al's Budget: Yoga Mats Al and Al's Budget: Yoga Mats
Network: Lifetime
Show: Project Runway All Stars
Primetime Airing: Jan. 8, 9:25 pm ET
H&R Block: Get Your Billions Back, America: Toe H&R Block: Get Your Billions Back, America: Toe
Network: Comedy Central
Show: Futurama
Airing Date: Jan. 8, 5:03 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Supercell: Hog Rider 2.0 Supercell: Hog Rider 2.0
Online Views: 5,375,683
Social Actions: 21,044
SpotShare: 4.45%
McDonald's: Archenemies McDonald's: Archenemies
Online Views: 2,171,007
Social Actions: 28,113
SpotShare: 3.32%
Supercell: Flight of the Barbarian Supercell: Flight of the Barbarian
Online Views: 2,813,898
Social Actions: 14,812
SpotShare: 2.63%
Supercell: Larry Supercell: Larry
Online Views: 2,043,564
Social Actions: 10,722
SpotShare: 1.91%
Weight Watchers: My Butt Weight Watchers: My Butt
Online Views: 1,718,069
Social Actions: 10,757
SpotShare: 1.74%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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