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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Victoria's Secret and Stein Mart both promote their activewear lines with colorful spots; Kroger advertises reduced prices, weekly specials and digital coupons for its grocery products; and JCPenney calls on the kids to showcase its back-to-school gear.
Sears shows how valuable a good night's sleep can be -- especially for racquetball victory -- in an ad for its Labor Day mattress sale.
Finally, a presidential candidate's spot has made it onto the Most Engaging chart. Clips of Donald Trump sounding off are interspersed with shots of the White House in a Hillary Clinton ad that warns against making "Just One Wrong Move."