Snapchat is rapidly becoming home to news for the teen and tween set. CNN is the latest news organization working with the chat platform on a daily news show.
"The Update" will debut on Monday and air daily at 6 p.m. ET, delivering at least five stories from CNN's news teams around the world and updating with breaking news segments. The show will run about three minutes and CNN promises it won't be dumbing-down the news for the platform.
As Snapchat continues to push into original, TV-like content, it's beginning to find its footing in the news space. NBC News' twice daily show "Stay Tuned," has been watched by 29 million unique viewers since it debuted in mid-July, and Snapchat's first original in-house show, "Good Luck America," saw its viewership climb 53% from its first to second season. Snapchat also airs the pop-culture news show "The Rundown," produced by E! three times per week, and has partnerships with The New York Times, The Washington Post and The Economist, among others, to curate news content.
Snapchat's push into the news space is an interesting one given its young skewing audience (75% of viewers are between the ages of 13 and 24) is not watching news on TV. In this way, Snapchat is helping construct a daily news habit for a generation who is more comfortable with the screens in their pockets than the ones hanging on the walls in their living rooms.
While NBC News has dedicated 30 people to its Snapchat show, CNN is integrating Snapchat into production for its other digital platforms and linear content.