Coca-Cola Cures Road Rage for Nascar Drivers

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Microsoft Studios promotes its Gears of War 4 game with a haunting version of Simon & Garfunkel's "The Sound of Silence"; Dodge unleashes "Uncle Richie" to interrupt a graduation ceremony in its spot for the 2016 Dodge Challenger and Charger models; and deodorant brand Secret shares a young woman psyching herself up to ask for a pay raise.

Two Watsons are better than one for IBM, which introduces pro golfer Tom Watson to the company's Watson in its new spot.

Finally, Coca-Cola cures road rage for Nascar drivers Denny Hamlin and Ryan Newman, who have a Coke-off in the latest ad from the official soft drink sponsor of Nascar.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Microsoft Studios: Gears of War 4: Tomorrow Microsoft Studios: Gears of War 4: Tomorrow
Network: AMC
Show: Fear the Walking Dead
Primetime Airing: Apr. 10, 9:55 pm ET
IBM: Tom Watson + IBM Watson On the Future IBM: Tom Watson + IBM Watson On the Future
Network: CBS
Show: 2016 Masters Tournament
Airing Date: Apr. 10, 3:47 pm ET
Coca-Cola: Forgiveness: Denny Hamlin, Ryan Newman Coca-Cola: Forgiveness: Denny Hamlin, Ryan Newman
Network: FOX
Show: NASCAR Racing
Primetime Airing: Apr. 9, 8:58 pm ET
Dodge: Uncle Richie: Commence to Rock: Richard Rawlings Dodge: Uncle Richie: Commence to Rock: Richard Rawlings
Network: Fox News
Show: Fox News Reporting: Donald Trump-The Disrupter
Primetime Airing: Apr. 9, 8:57 pm ET
Secret: Stress Test: Raise Secret: Stress Test: Raise
Network: VH1
Show: 2016 MTV Movie Awards
Primetime Airing: Apr. 10, 9:16 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple Music: Taylor vs. Treadmill Apple Music: Taylor vs. Treadmill
Online Views: 5,190,977
Social Actions: 73,192
SpotShare: 4.21%
KFC: Pledge KFC: Pledge
Online Views: 3,544,932
Social Actions: 11,157
SpotShare: 1.44%
Bethesda Softworks: DOOM: Fight Like Hell Bethesda Softworks: DOOM: Fight Like Hell
Online Views: 3,062,937
Social Actions: 9,887
SpotShare: 1.26%
LG Mobile: World of Play LG Mobile: World of Play
Online Views: 1,154,850
Social Actions: 23,663
SpotShare: 1.25%
Microsoft Studios: Gears of War 4: Tomorrow Microsoft Studios: Gears of War 4: Tomorrow
Online Views: 545,549
Social Actions: 27,253
SpotShare: 1.16%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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