Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Microsoft Studios promotes its Gears of War 4 game with a haunting version of Simon & Garfunkel's "The Sound of Silence"; Dodge unleashes "Uncle Richie" to interrupt a graduation ceremony in its spot for the 2016 Dodge Challenger and Charger models; and deodorant brand Secret shares a young woman psyching herself up to ask for a pay raise.
Two Watsons are better than one for IBM, which introduces pro golfer Tom Watson to the company's Watson in its new spot.
Finally, Coca-Cola cures road rage for Nascar drivers Denny Hamlin and Ryan Newman, who have a Coke-off in the latest ad from the official soft drink sponsor of Nascar.