Now you can have some Stephen Colbert with your cold brew. The face of the late-night host will be plastered on limited-edition bottles of aptly named "Col'Brew" from Stumptown Coffee Roasters.
CBS struck a deal with the coffee company to promote "The Late Show With Stephen Colbert," which premieres on Sept. 8.
Bottles of the coffee, which will include tune-in information for the show, will be distributed for free in New York City on the day of the premiere.
The return of Mr. Colbert to late-night has been highly anticipated, with promos for "The Late Show" becoming viral gold. Mr. Colbert's 41-minute segment on "Only In Monroe," a Michigan cable access show, has been watched nearly 4 million times on YouTube since it premiered in July, and his skit experimenting with facial hair he calls "The Colbeard" has been watched more than 2 million times.