"Now, I believe in empowering women and girls and celebrating," Colbert said. "But there has to be a middle ground where girls can just have fun without feeling pressure to win a Nobel Prize or an Olympic medal. That's why we at 'The Late Show' tonight are proud to introduce the new 'Doing Her Best Barbie.'" (At this point Colbert showed the doll.) "She's just doing her best, OK? She's not first in anything, OK? But she's doing her best! She's wearing sweatpants that were washed at some point. Her hair is up in ponytail because hair-wash day is tomorrow. She used to come with a Jason doll, but that ended because the Jason doll wanted her to invest in his home-brew start-up, and she was like, 'Mmm, pass.'..."
Bonus: Keep watching to the end of the segment for Colbert's hilarious response to McDonald's flipping the "M" in its logo to make it read as a "W," also in honor of International Women's Day.