Comcast is expanding its See It platform, which essentially turns Twitter into a remote control, by adding several broadcast and cable networks as well as rival pay-TV providers.
ABC, A&E Networks, AMC Networks, Crown Media Family Networks, Discovery Communications and Fox Networks Group will soon promote certain programming via See It, while Cablevision and Time Warner Cable will make the functionality available to their subscribers. These partnerships are expected to take effect by first quarter 2014.
"When we developed See It, we always intended to share it with other video distribution partners, television networks, apps and websites," Sam Schwartz, chief business development officer, Comcast Cable, said in a statement.
Comcast introduced the See It button on Nov. 22 with Syfy's "Haven" and "Naked Vegas" and has expanded it to additional NBC Universal programs like NBC's "The Voice" and "The Blacklist" and Oxygen's "Best Ink." NBC Universal, a division of Comcast, plans to promote more of its programming through See It, according to the announcement today.
See It allows viewers to watch and record programming on their TVs and mobile devices using a "See It" button appearing in posts on Twitter. They can watch live, pull up on-demand viewing or set their DVRs to record a future program and schedule a reminder. In order to access See It functions, consumers need to sign in to their pay-TV providers accounts.
A Comcast spokeswoman was not immediately able to say how many consumers have used the See It button to watch or record a program so far.