Comcast Corp. and Netflix Inc. have agreed to let customers of both companies stream Netflix's web video content on the cable company's X1 platform.
The deal will provide "seamless access to the great content offered by both companies," Comcast and Netflix said in a statement Tuesday.
For Comcast, the pact moves the company closer to its ultimate goal of delivering customers all of their entertainment options -- both on traditional cable TV and online-streaming services -- through their cable subscription. For Netflix, the deal gives the world's largest online video network easier access to Comcast's 22 million video subscribers, who previously had to toggle between cable and web-connected devices such as a Roku player to watch Netflix on their TVs.
The accord represents a thawing of relations between the two companies. Netflix opposed Comcast's bid to buy Time Warner Cable, which regulators moved to block last year. Netflix CEO Reed Hastings also criticized internet providers such as Comcast for charging his company for dependable web delivery of shows and movies.
"We have much work to do before the service will be available to consumers later this year," the companies said in the statement. "We'll provide more details at that time."
News of the deal was earlier reported by Re/code.
-- Bloomberg News