NEW YORK (AdAge.com) -- Comcast Entertainment Group picked MediaVest
USA as its media-buying and -planning agency of record after a review.
Local and national
MediaVest Group CEO, the Americas, Laura Desmond said the assignment is effective Nov. 1.
The assignment will include E! Entertainment Television, Style Network and G4, a 24-hour network geared toward men ages 18 to 34.
The media agency will cover strategic planning and investment services across local and national broadcast, print, out of home and digital in the U.S.