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Condé Nast has named Evan Adlman head of programmatic, a newly created position at the company, which publishes brands including Vogue, The New Yorker and Epicurious. He had been VP-publisher development for the sell-side platform PubMatic until December.
Mr. Adlman, who will be tasked with expanding the company's existing programmatic offerings to advertisers, "will build and oversee a team of programmatic specialists," the company said in a statement Wednesday.
He will report to Condé Nast Media Group Senior VP Lisa Valentino. "His knowledge and expertise in programmatic will be instrumental for us as we continue to evolve our advertising offerings for clients and look to deliver a unique proposition to our partners," Ms. Valentino said in the statement.
While most media companies have focused their attention on building out in-house native advertising studios, programmatic advertising is still a reliable source of revenue across the industry.
Before joining PubMatic, Mr. Adlman was VP-strategic development and publisher sales for the email transaction platform now known as Crossboard Mobile (formerly Pontiflex).