CONDE NAST NAMES EDITOR FOR 'GQ'

Magazine's No. 2 Editor Jim Nelson Replaces Retiring Art Cooper

By Published on .

Most Popular
NEW YORK (AdAge.com) -- Though Conde Nast Publications had said it was interviewing eight candidates for the top slot at its men's title GQ, the company ultimately lifted a name off the masthead, naming Executive Editor Jim Nelson editor in chief.

Mr. Nelson replaces Art Cooper, whose tenure at GQ has lasted 20 years. The news was announced to GQ's editorial staff today at a meeting attended by Conde Nast's editorial director, James Truman, and CEO, Steven T. Florio. According to a person at the meeting, Mr. Nelson thanked Mr. Cooper for setting the standards so high at GQ.

Expresses delight
At that meeting, Mr. Cooper expressed

Related Stories:
A GENTLEMAN EDITOR BOWS OUT OF A 'MAXIM' WORLD
An Interview With GQ's Retiring Art Cooper
'GQ' EDITOR ANNOUNCES RETIREMENT
Art Cooper to Step Down in June
delight with the decision, although he quipped that "it pained him" to say the magazine was being transferred to good hands. Mr. Cooper's last day is June 1.

By selecting an insider, the move signifies that changes at GQ are likely to be more in the vein of a tweak rather than an overhaul. "I want to sharpen service and fashion," Mr. Nelson told AdAge.com. "We're not going to gut the magazine -- we're just going to update it."

'Glued to the culture'
Mr. Nelson, who's done much contemporary music coverage for the title, added that "sometimes people look at the magazine" and find it "a bit nostalgic." But, he said, "I think we have to be glued to the culture."

"Essentially," a company insider said, Mr. Cooper "defined the GQ man for the world" and, in this insider's eyes, Mr. Nelson is the younger version of that man. Mr. Nelson, who is 40, edits such GQ marquee names like Elizabeth Gilbert and Charles Bowden, and an article written by Mr. Nelson on wine appears in the current issue of Conde Nast's Gourmet.

Other contenders
Mr. Nelson met with both Conde Nast Chairman Samuel I. "Si" Newhouse Jr. and Mr. Truman this morning. According to people familiar with the search, top contenders who had discussed the job with Conde Nast executives included VH1 Senior Vice President Michael Hirschorn, who had formerly edited Spin magazine and Inside.com, and Dave Zinczenko of Men's Health.

Mr. Hirschorn, who is vacationing in Jamaica, and Mr. Zinczenko, who is currently in Italy, could not be reached for comment. Mr. Zinczenko, who one insider believed had fallen out of the search process some days ago, had repeatedly expressed to his staffers his commitment to Men's Health in response to press speculation he might be offered the GQ job.

In this article: