CONDE NAST READIES 'TEEN VOGUE'

Publisher, Editor in Place for 2003 Launch

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NEW YORK (AdAge.com) -- Conde Nast Publications today announced plans to launch Teen Vogue in 2003, naming a publisher and publication schedule.

Teen Vogue will be published six times a year, beginning with a February-March issue, and have a rate base of 450,000.

Gourmet magazine's vice president and publisher, Gina Sanders, will serve as the new title's publisher. Its editor in chief will be Vogue's beauty director, Amy Astley, who edited the four test issues of Teen Vogue. Ms. Astley will report to Anna Wintour, the longtime editor in chief of Vogue, who will serve as Teen Vogue's editorial director.

Small size, small price
For a title expected

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to have a fashion-heavy tilt, it will have slim-downed dimensions of 6 3/4 inches by 9 inches -- larger than the likes of Reader's Digest but noticeably smaller than the standard size for magazines. Along with the smaller size is its smaller cover price, $1.50 -- unusually low for a fashion or teen title.

Replacing Ms. Sanders at Gourmet will be GQ's associate publisher, Giulio Capua. Mr. Capua's replacement was not immediately named.

Teen Vogue is the latest entry into the teen-girl niche, which was long dominated by Teen, YM and Seventeen but saw an explosion of new entrants tied to existing magazines brands that began when Time Inc.'s Teen People launched 1997.

Hearst Magazines' CosmoGirl launched in 1999 and now publishes 10 issues a year. Hachette Fillipacchi Magazines' Elle Girl, launched last year, will increase frequency to publish six issues in 2003.

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