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Conde Nast Shakes Up Crucial Corporate Sales Division

Digital VP Assumes Broader Responsibility While 12 Executives Exit

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Conde Nast, the publisher of magazines from Vogue to The New Yorker, is making changes at its corporate sales operation, where major advertisers come to place big ad buys across multiple magazine brands.

The July issue of Vogue
The July issue of Vogue

The changes include a promotion for Josh Stinchcomb -- who has been VP for digital sales at Conde Nast Media Group since October 2010 -- to VP for corporate partnerships with responsibility for sales across print, digital, mobile, video and marketing services. Mr. Stinchcomb assumes duties that had been handled by Tom Hartman, senior VP for corporate sales, who is leaving the company. Mr. Hartman joined the Conde Nast Media Group in 2008 as VP-corporate sales after spending five years at Gourmet, where he held the role of publisher during its final year.

Also on the way out is Janine Silvera, who has lead Conde Nast's agency-like Ideactive marketing services division since May 2011. Conde promoted Pat Connolly, who has been senior executive director and head of strategy at Ideactive, to VP for marketing solutions, overseeing a newly combined integrated marketing and marketing services effort. Conde Nast will stop using the Ideactive name.

Rob Silverstone, the group's senior VP for finance, is also leaving. Judy Safir, senior executive director for finance and media services, was named to succeed him.

A total of 12 people are leaving their posts as a result of the changes. The group continues to employ more than 200.

"As both Conde Nast and the industry continue to grow and evolve, our primary focus is serving our clients' needs with the most comprehensive and impactful solutions possible," Conde Nast CMO Lou Cona told Media Group staffers in a memo this afternoon. "Regrettably, several of our colleagues will be leaving CNMG as a result of this new streamlined approach to the business."

The executives affected did not respond to messages left Wednesday morning seeking comment.

Magazines have had a more difficult time selling ads this year than many had anticipated, leading to layoffs both small and large at some other publishers. Digital media, meanwhile, has continued to grow. This week one website operator poached the global publisher of Time magazine while another bought Spin magazine, the once high-flying music title founded in 1985.

Conde may be hoping that Mr. Stinchcomb, a well-regarded digital executive who came up through Wired, helps it better capture digital ad growth.

The Conde Nast Media Group touches a huge proportion of the ad dollars that flow into the company. Mr. Cona's predecessor, Richard Beckman, used to take credit for 80% of Conde Nast ad revenue, although publishers at individual brands always disagreed with that interpretation.

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