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CondeNet and MSNBC Enter Content-Sharing Deal

Magazine Company Will Offer Stories, Video to News Portal

By Published on .

NEW YORK (AdAge.com) -- CondeNet and MSNBC.com announced a unique content partnership today in which the website division of Conde Nast will share its content with the news portal. The two parties have partnered before, but this marks the first time CondeNet has signed up for an overarching partnership with a third-party site.
Style.com is one of the CondeNet properties that will contribute content to MSNBC.
Style.com is one of the CondeNet properties that will contribute content to MSNBC.

Prior to this deal, CondeNet supplied MSNBC.com with a blog from Concierge.com that ran MSNBC.com's travel section, as well as some Self content in the news site's health section. CondeNet has also done limited partnerships with the likes of Yahoo Foods with Epicurious.com.

Websites and magazine content
Included in the new partnership are CondeNet sites Style.com, Men.Style.com, Epicurious.com and Concierge.com, as well as content from Conde Nast mags Vogue, Glamour, Self, GQ, Details, Men's Vogue, Vanity Fair, Gourmet, Bon Appetit, Conde Nast Traveler and Conde Nast Portfolio.

"This is a chance for us to broaden the reach of our content and get it out to people that normally wouldn't easily find it," said Sandor Marik, director-marketing for CondeNet.

But unlike similar editorial-news partnerships between Time Warner's CNN and its slate of magazines such as Time and Entertainment Weekly, the content-share between MSNBC.com and CondeNet will only go one way.

Enhancement for MSNBC
So news from MSNBC.com won't appear on VanityFair.com, but a political piece from Christopher Hitchens could easily show up next to MSNBC.com's political coverage. Additionally, its lifestyle section, which normally focuses on segments and features from NBC's "Today" show, will be largely enhanced under the new deal.

Jim Pollock, business development manager for MSNBC.com, said there is always potential for the new relationship to extend into the on-air realm as well. "With MSNBC cable and with the 'Today' show, there are crossover possibilities in just about everything we do."
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