Bob Tippee: 'It's a Great Time to Be in B-to-B Media'

Crain Award Recipient Says Persistent Need for Quality Information Creates Opportunity

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NEW YORK (AdAge.com) -- Bob Tippee, editor of Oil & Gas Journal, was awarded the annual 2010 Crain Award at the American Business Media Jesse E. Neal Awards luncheon on March 11 in New York. The award goes to an individual who has made contributions to editorial excellence. It's named for G.D. Crain Jr., founder of Crain Communications Inc., which publishes Advertising Age.

ABM President-CEO Gordon T. Hughes II (left) and Bob Felsenthal (right), VP-publisher, BtoB magazine, celebrate 41st annual G.D. Crain Award winner Bob Tippee, editor of Oil & Gas Journal.
ABM President-CEO Gordon T. Hughes II (left) and Bob Felsenthal (right), VP-publisher, BtoB magazine, celebrate 41st annual G.D. Crain Award winner Bob Tippee, editor of Oil & Gas Journal.
Mr. Tippee, accepting the award, said he believed it was a great time to be in business-to-business media -- despite the trials the journalism industry is facing. "Too many news operations are assembly lines of barely edited and wholly undeveloped press releases," he said, and that's leading to a problematic scenario for business industries: "While demand for professionally useful information rises, the average quality of a burgeoning supply of information falls."

But that creates immense opportunity for news organizations that can bring context, depth and sharp reporting to their coverage, Mr. Tippee said.

"Success lies ahead for the magazines, websites, and editors that understand the difference between content and intelligence and who respond with talent and energy," he said.

Among other honorees, IEEE Media's IEEE Spectrum received the Grand Neal Award for its series "Why Mars? Why Now?" from its June 2009 issue. For a full list of winners, visit B2B Media Business.

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