Crain Communications has launched personalized digital business publications in nine new markets across the U.S. Looking to expand nationwide ahead of its 100th anniversary, the parent company of Advertising Age will be hitting new markets in Atlanta, Boston, Dallas, Houston, Los Angeles, Philadelphia, San Francisco, Silicon Valley and Washington D.C.
Under the tagline, "Business News Just Got Personal," each new brand will carry the company name and market, such as Crain's Boston or Crain's Silicon Valley.
These nine new brands expand the company's mission to provide one-stop news sources for C-suite executives and business decision makers.
"For nearly 100 years, Crain has been the leading source of business news for top executives in the U.S. and abroad," said KC Crain, executive VP-director of corporate operations at Crain Communications. "The launch of these new brands allows Crain the ability to grow audience with daily and breaking business news in our readers' hometowns."
Daily content includes a mix of curated local and industry business news, articles from Crain brands and new, original content, including a series titled "If I Knew Then...," featuring interviews with local industry leaders.
Crain hired 11 journalists to manage the brands and provide content. Sean Flanagan was named as the publisher overseeing them. Mr. Flanagan was formerly the VP-worldwide publisher of National Geographic and also held positions at Maxim, Reader's Digest and Men's Health.
"I'm excited to be a part of Crain's history of innovation," Mr. Flanagan said. "These new brands will showcase our cutting-edge technology and solidify Crain's position as a global information leader."
Crain Communications is adding to its established city brands in New York, Chicago, Detroit and Cleveland. It also owns other titles including Automotive News, Investment News, Pension & Investments and Modern Healthcare
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