Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, H&M showcases its summer collection at the beach and Discover Card features a woman who is pleasantly surprised to be talking to a real person and not an automated service in its latest spot.
With Mother's Day coming up next week, retailers are ramping up reminders to get Mom a gift, with Kohl's promoting offers for night owls and early birds, J.C. Penney advertising its Super Saturday Sale, and Cold Stone Ice Creamery suggesting celebrations include a slice of strawberry ice cream cake.