DirecTV, the largest U.S. satellite TV service provider, has introduced a Spanish-language web streaming service called Yaveo in a bid to draw viewers who spend more time viewing content online.
Yaveo costs $7.99 a month and a DirecTV satellite subscription isn't required, the company said in a statement today. The service, which isn't available outside the U.S., will stream on-demand movies, TV shows and childrens' and sports programming over the internet to PCs, Macs and Android-enabled devices.
Yaveo is among the first of a growing list of so-called over-the-top pay-TV services coming from companies such as Dish Network and Verizon Communications. An internet-based TV package gives consumers a new option as more people watch video on smartphones and tablets instead of traditional TV sets.
AT&T is awaiting regulatory approval for its $48.5 billion acquisition of DirecTV, and is using the purchase to expand its pay-TV, internet and wireless service to Latin America. In Mexico, DirecTV owns 41% of Sky Mexico, the satellite-TV service majority owned by Grupo Televisa SAB.
~ Bloomberg News ~