Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a businessman's prepaid phone from Verizon brings all the geeks to the plan; Reebok helps a man turn the city streets into a personal gym; Ford gets rough and tough in its spot boasting the F-150's military-grade aluminum alloy body; and Miles Mouvay, Kenan Thompson's bunny slipper-clad character for Fandango, enjoys new movies from the comfort of his couch.
Finally, every member of the family gets to wear the pants thanks to Dish Network's two-year price guarantee.