Bad Twin is described as a mystery about a wealthy heir looking for an evil sibling. It will be written by an “unnamed mystery writer” in concert with the show's script writers, J.J. Abrams -- who also created Alias for the network -- and Damon Lindelof. The identity of the book's "author" will no doubt give Lost fans grist for their blogs for weeks to come.
So far season-to-date, Lost has attracted 11 million viewers in the 18-to-49 demographic, falling behind only network sibling Desperate Housewives and CBS's CSI. The book is expected to do well because it may contain clues about what happens in subsequent episodes.
Fans of the series are known to debate plot minutiae, such as why candy bars found in a mysterious hatch on the island are named Apollo. Unlike other hit TV dramas, brand-name mentions have been a rarity on the show, though one early episode carried a luxury suitcase from high-end manufacturer Zero Halliburton.
An ABC publicist for Lost confirmed the news but had no further knowledge of the plot twist or the book.
Spinoffs and tie-ins
Disney has worked hard to make the most of spinoffs based on its hit shows, such as board game, soundtrack CD, a DVD of the complete first season and a book for Desperate Housewives. The show also had a tie-in with Nissan.
Lost, however, is a trickier franchise to expand given that its fans are more likely to resist such exploitation, but a book deal might be more acceptable to fans. Hyperion has also published The Lost Chronicles: Official Companion Book, written by Mark Cotta Vaz.