Is Your Dollar Safe From Taco Bell? (Watch the Newest Ads on TV)

Plus, the Five Most Engaging Commercials Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a man is about to pass along a treasured silver dollar to his grandson, until he finds a better use for it. (Spoiler: the Taco Bell Dollar Cravings Menu is involved. Maureen Morrison has the backstory.) And A.1., the venerable condiment, wants to remind TV viewers that it's been hooking up with lots of food besides steak. (Back in May, E.J. Schultz reported on the brand's transformation and the deletion of "steak sauce" from the label. The spot you see here is a fresh broadcast cut of a video that A.1. first released online.) In the Facebook parlance the spot visually references, "It's complicated."

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Taco Bell: Silver Dollar Taco Bell: Silver Dollar
Network: MLB Network
Show: MLB Baseball
Primetime Airing: Aug. 21, 9:30 pm ET
Activision: More Than a Game Activision: More Than a Game
Network: FXX
Show: The Simpsons
Primetime Airing: Aug. 21, 8:19 pm ET
Serta: Remodel Serta: Remodel
Network: USA Network
Show: Law & Order: Special Victims Unit
Primetime Airing: Aug. 21, 8:19 pm ET
A.1.: New Friend Requests A.1.: New Friend Requests
Network: ABC
Show: Rookie Blue
Primetime Airing: Aug. 21, 10:42 pm ET
JoS. A. Bank: Two for $299 JoS. A. Bank: Two for $299
Network: History Channel
Show: Pawn Stars
Primetime Airing: Aug. 21, 10:38 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Adidas: Instinct Takes Over Adidas: Instinct Takes Over
Online Views: 2,504,539
Social Actions: 2,949
SpotShare: 1.70%
Foot Locker: Be the Baddest Foot Locker: Be the Baddest
Online Views: 2,060,446
Social Actions: 4,770
SpotShare: 1.59%
Foot Locker: Short Memory Pt. 2 Foot Locker: Short Memory Pt. 2
Online Views: 2,074,399
Social Actions: 1,891
SpotShare: 1.36%
GEICO: Words Can Hurt: Did You Know GEICO: Words Can Hurt: Did You Know
Online Views: 1,192,469
Social Actions: 7,335
SpotShare: 1.28%
Walmart: Tip to Serve Your Steak Up Right Walmart: Tip to Serve Your Steak Up Right
Online Views: 1,990,017
Social Actions: 170
SpotShare: 1.18%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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