NEW YORK (AdAge.com) -- Conde Nast has added new lift to the rising star of Bill Wackermann, senior VP-publishing director of Glamour and Conde Nast Bridal Media, by handing him responsibility for the fate of Domino magazine.Domino has been the subject of repeated, unsubstantiated rumors that Conde might shut the title down, so the move ought to give it a little more viability with advertisers. But Domino VP-Publisher Beth Fuchs Brenner, who led the magazine's introduction in 2005, can't be too happy about the change; she gets a new boss in between her and Conde Nast President-CEO Charles H. Townsend. "Bill Wackermann is one of our top business brand-builders, and I look to him to leverage Domino's strong assets and continue to grow the brand's vitality in the marketplace," Mr. Townsend said in a statement. Ms. Brenner did not respond to a voicemail seeking comment. Domino falling
Domino's ad pages fell 4.5% last year, a decent performance in a year when monthly magazines as a whole saw ad pages drop 9.4%, according to the Media Industry Newsletter. But Domino's decline last year followed a 3.7% slip in 2007, a year when monthlies slipped just 0.6%. And home magazines have been bloodied by the implosion of the housing market -- Meredith's Country Home, Time Inc.'s Cottage Living, Hearst's O at Home and Hachette Filipacchi's Home magazines all quit print in the past year. Domino reported an average paid and verified circulation above 1.1 million over the first half of 2008, the most recent six-month period available. That number is up 81.5% over the first half of 2007, according to its reports to the Audit Bureau of Circulations.