Dow Jones Finds New CMO In-house

Promotes Paul Bascobert to Oversee Marketing for WSJ, Barron's

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NEW YORK (AdAge.com) -- Dow Jones under the new control of News Corp. has found the next chief marketing officer for its consumer properties, including The Wall Street Journal and Barron's, by looking internally: The company today promoted Paul Bascobert, senior VP-operations, to CMO of the Dow Jones Consumer Media Group. He succeeds Ann Marks, who left last Friday after nine years as CMO, but is assuming a position that seems to be taking a broader shape than before.

"We are tapping into his prior marketing career in asking Paul to grow circulation strategically while also finding new ways to use our customer knowledge to improve business and create new growth opportunities," Les Hinton, the Rupert Murdoch lieutenant named Dow Jones CEO last week, said in an internal announcement.

He did not elaborate on those ways or opportunities, and a spokesman was unable to offer more detail.

The internal promotion continues an unexpected period of relative calm at Dow Jones. Its shareholders only ratified the acquisition by News Corp. seven days ago, but many expected Mr. Murdoch to have implemented radical change already. "We've all heard stories about Day One," said one Dow Jones executive who had expected broad layoffs by now.

To be fair, though, Mr. Murdoch's arrival has already seen the exit of Ms. Marks; Dow Jones CEO Richard F. Zannino; Journal Publisher L. Gordon Crovitz; Linda Dunbar, the company's corporate-communications chief; and Joseph A. Stern, the general counsel.

And today's announcement accompanies some other moves that are distinctly Murdochian. Joe Vincent, the senior VP-operations at the New York Post, was named to handle Mr. Bascobert's old operations job as well. And Ian Weston was named to the new post of senior VP-special projects earlier this week; he had been corporate development director of News International Limited in the U.K.
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