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Hearst Promotes Dr. Oz The Good Life to a Real Magazine

Three Issues Planned for Second Half of 2014

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Hearst rolled out two pilot issues of Dr. Oz The Good Life in the first half of 2013.
Hearst rolled out two pilot issues of Dr. Oz The Good Life in the first half of 2013.

Hearst's Dr. Oz magazine will become a fixture at the newsstand and subscribers' homes beginning in 2015, when it will move to a regular frequency of 10 times a year, the company said Wednesday.

Hearst, publisher of Cosmopolitan and Esquire magazines, published two pilot issues of Dr. Oz The Good Life this year and plans to publish three more issues of the health and wellness title in the second half of 2014, including its first "official" edition in August/September.

Subscription orders for the new magazine have topped 285,000, according to Hearst. The magazine's circulation guarantee to advertisers of 450,000 is expected to grow in 2015, the company said. The cover price is currently $3.99.

Hearst also named Jill Herzig editor-in-chief of the magazine, succeeding Alison Brower, who edited the pilot issues as well as the issue due to hit newsstands in July. Ms. Herzig had been editor-in-chief at Hearst's Redbook since 2010. Redbook Executive Editor Meredith Rollins will fill as acting editor-in-chief there until Hearst names a permanent replacement, which is expected in the next couple of weeks, according to a Hearst spokeswoman.

Ms. Brower, formerly special projects editor at The Hollywood Reporter, has returned to California to become deputy editorial director at The Hollywood Reporter.

Kristine Welker is the magazine's publisher.

The Good Life is Hearst's latest attempt to find success in print by co-opting a TV personality or network, which it's already done with O, The Oprah Magazine, Food Network Magazine and, most recently, HGTV Magazine. Mehmet Oz, who rose to fame appearing on "The Oprah Winfrey Show," is now host of "The Dr. Oz Show." He has also written for a variety of Hearst titles including Esquire, Woman's Day and Good Housekeeping.

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