Draymond Green Drowns Out Haters in Beats' New Ad for the NBA Finals

Plus, the Five Most Digitally Engaging Commercials Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Samsung goes after Apple again with an ad comparing its Galaxy S6 Edge's wireless charging to the iPhone 6's "not so much." Patron constructs a sloppy metaphor associating "paradoxes" such as sand surfing or gap-toothed models with tequila in an irregular bottle. ("It doesn't have to make sense to be perfect," it concludes, which is good news for the ad, at least.)

And in Beats' new spot, which has accumulated more than 730,000 online views since debuting during ABC's NBA Finals coverage, the Golden State Warriors' Draymond Green is interrogated by the press with hostile questions ("Have you seen your mom's tweets tonight?") until he escapes by putting on Beats Solo2 headphones. It's a 30-second cut of a version posted online in May that has more than 1.3 million views.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Beats Audio: Hear What You Want: Draymond Green Beats Audio: Hear What You Want: Draymond Green
Network: ABC
Show: NBA Countdown
Primetime Airing: Jun. 4, 8:42 pm ET
Samsung Mobile: 6 v 6: Wireless Charging, Wide Angle Selfie Samsung Mobile: 6 v 6: Wireless Charging, Wide Angle Selfie
Network: ABC
Show: 2015 NBA Finals
Primetime Airing: Jun. 4, 9:20 pm ET
2K Games: NBA 2K16: Story is Everything 2K Games: NBA 2K16: Story is Everything
Network: ABC
Show: NBA Countdown
Primetime Airing: Jun. 4, 8:59 pm ET
Toyota: Riding Freedom Toyota: Riding Freedom
Network: ESPN
Show: X Games
Primetime Airing: Jun. 4, 8:42 pm ET
Patron Spirits Company: Perfection is a Paradox Patron Spirits Company: Perfection is a Paradox
Network: Comedy Central
Show: Tosh.0
Primetime Airing: Jun. 4, 8:02 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Blizzard Entertainment: Substitution Blizzard Entertainment: Substitution
Online Views: 421,454
Social Actions: 10,554
SpotShare: 1.01%
Mazda: A Driver's Life: Driving Matters Mazda: A Driver's Life: Driving Matters
Online Views: 1,098,077
Social Actions: 3,465
SpotShare: 0.86%
Supercell: Clash of Clans: Shocking Moves Supercell: Clash of Clans: Shocking Moves
Online Views: 820,330
Social Actions: 4,307
SpotShare: 0.77%
Beats Audio: Hear What You Want: Draymond Green Beats Audio: Hear What You Want: Draymond Green
Online Views: 738,165
Social Actions: 3,183
SpotShare: 0.64%
Apple iPhone: Shot on iPhone 6 by Antoine D. Apple iPhone: Shot on iPhone 6 by Antoine D.
Online Views: 293,250
Social Actions: 5,171
SpotShare: 0.55%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.