Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new ads, Tom Hiddleston and Nicholas Hoult release the cats in the latest from Jaguar's "British Villains" series; Ellie Kemper gives a tongue-in-cheek celebrity endorsement of Chase's Freedom Unlimited card; and a couple shows the importance of perspective in Fiat's spot for its 500X.