Dwyane Wade Plays It Cool in Gatorade's New Spot

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new ads, Tom Hiddleston and Nicholas Hoult release the cats in the latest from Jaguar's "British Villains" series; Ellie Kemper gives a tongue-in-cheek celebrity endorsement of Chase's Freedom Unlimited card; and a couple shows the importance of perspective in Fiat's spot for its 500X.

In a strategic choice by Pandora, real people describe their emotional reactions to music in the company's new work, which goes up against the recently released campaign from Spotify.

Finally, Miami Heat's Dwyane Wade chills out with basketball legend George "Iceman" Gervin and plays it cool -- like a yeti eating frozen spaghetti -- in Gatorade's spot for its Frost flavors.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Gatorade: Play Cool: Dwyane Wade, George Gervin Gatorade: Play Cool: Dwyane Wade, George Gervin
Network: Comedy Central
Show: South Park
Primetime Airing: Apr. 18, 8:42 pm ET
Jaguar: Master Plan: Nicholas Hoult, Tom Hiddleston Jaguar: Master Plan: Nicholas Hoult, Tom Hiddleston
Network: Fox News
Show: The O'Reilly Factor
Primetime Airing: Apr. 18, 8:55 pm ET
JPMorgan Chase: Everything Unlimited: Ellie Kemper JPMorgan Chase: Everything Unlimited: Ellie Kemper
Network: NBC
Show: The Voice
Primetime Airing: Apr. 18, 8:09 pm ET
Pandora Radio: That Song Pandora Radio: That Song
Network: VH1
Show: Love & Hip Hop: Atlanta
Primetime Airing: Apr. 18, 8:22 pm ET
FIAT: Spring Clearance Event: Room With a View FIAT: Spring Clearance Event: Room With a View
Network: CBS
Show: The Late Show With Stephen Colbert
Airing Date: Apr. 18, 11:49 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: The Conductor Nike: Nike TV Spot, 'The Conductor' Featuring Kobe Bryant, Paul Pierce
Online Views: 6,372,543
Social Actions: 714,659
SpotShare: 23.24%
LG Mobile: World of Play LG Mobile: LG G5 TV Spot, 'World of Play' Featuring Jason Statham, Song by Busy Signal
Online Views: 630,285
Social Actions: 79,358
SpotShare: 2.65%
Apple Music: Taylor vs. Treadmill Apple Music: Apple Music TV Spot, 'Taylor vs. Treadmill' Song by Drake & Future
Online Views: 2,298,978
Social Actions: 39,003
SpotShare: 2.48%
Apple: Father Time Apple: Apple TV TV Spot, 'Father Time' Featuring Kobe Bryant, Michael B. Jordan
Online Views: 1,882,764
Social Actions: 21,058
SpotShare: 1.74%
Sony Video Games: Uncharted 4: A Thief's End: Heads or Tails Sony Video Games: Uncharted 4: A Thief's End TV Spot, 'Heads or Tails'
Online Views: 1,804,342
Social Actions: 16,353
SpotShare: 1.56%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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