Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a pair wishes upon what they think is a shooting star in time for the Mercedes-Benz Summer Event; a young girl enjoys a Yoplait snack after a late-night debate with her dad over who's the boss in their household; a father comes to an acceptable solution of his son's theft of his Craftsman's tools; and employees at Grimm Brothers Brewhouse, King Courier and Hudson Web Design explain the benefits of T-Mobile @Work.