The Emmys, on a Monday a Month Early, See Viewers Fall 12%

Still the Second Most-Watched Emmys in Eight Years

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The audience for the 66th Primetime Emmy Awards fell short of last year's telecast, when the show aired on a September Sunday following NFL football. But despite airing on the final Monday in the dog days of August, it was still the second most-watched Emmy Awards in eight years.

The Emmys were watched by 15.6 million people on NBC Monday night, the network said Tuesday, down about 12% from last year's show on CBS. Among the crucial 18-to-49 demographic, the Emmys pulled a 4.2 rating. A ratings point represents 1% of total TV households.

For what it's worth, when compared to the most recent Emmys that did not follow an NFL lead-in, last night's show was up 18% in total viewers and up 8% in the 18-to-49 demo.

NBC made the decision to move the Emmys about a month earlier than usual to get out of the way of the NFL, TV's reigning juggernaut. Emmys host Seth Meyers poked fun at the decision.

"NBC decided to hold the Emmys a month earlier, in August to avoid conflicting with 'Sunday Night Football,'" he said, "which is keeping with the actors' tradition of running away from jocks."

NBC also aired the Emmys on a Monday night instead of Sunday not to conflict with MTV's "Video Music Awards," which aired this weekend.

"This year we're doing the Emmys on a Monday night in August, which, if I understand television, means the Emmys are about to get canceled," Mr. Meyers added.

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