The Five Most Engaging Ads on TV Right Now (Spoiler: Apple Is No. 1)

Plus, Doritos Is Trying to Whet Your Appetite for Its Upcoming Super Bowl Spots

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, we've got an underwhelming batch of last-minute holiday hard-sells from Walmart, JC Penney and Overstock.com -- which we're going to basically ignore in favor of calling your attention to the touching Apple ad that tops the Most Engaging portion of our chart (Creativity made it an Editor's Pick on Monday) as well as the Doritos "Cowboy Kid" ad that originally appeared during Super Bowl XLVIII. Doritos apparently hopes to whet your appetite for the two new spots it's set to air during the next Super Bowl by putting this funny vintage ad (if a barely year-old ad can be called vintage) into heavy play on BET, MTV and other networks.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Walmart: Make It Count Walmart: Make It Count
Network: ABC
Show: Wheel of Fortune
Airing Date: Dec. 18, 7:06 pm ET
Line App: The Sticker Shop Contest Line App: The Sticker Shop Contest
Network: CW
Show: The iHeartradio Jingle Ball 2014
Primetime Airing: Dec. 18, 8:24 pm ET
JCPenney: Big Holiday Savings JCPenney: Big Holiday Savings
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Dec. 18, 9:45 pm ET
Overstock.com: Sweet Gifts for Everyone Overstock.com: Sweet Gifts for Everyone
Network: HGTV
Show: Rehab Addict
Primetime Airing: Dec. 18, 9:45 pm ET
Ticketmaster: 2015 Freestyle Wrestling World Cup Ticketmaster: 2015 Freestyle Wrestling World Cup
Network: Big Ten Network
Show: College Wrestling
Primetime Airing: Dec. 18, 8:38 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple: The Song Apple: The Song
Online Views: 2,681,079
Social Actions: 55,579
SpotShare: 3.21%
Doritos: Cowboy Kid Doritos: Cowboy Kid
Online Views: 4,718,590
Social Actions: 582
SpotShare: 2.16%
Kmart: Santa Baby Kmart: Santa Baby
Online Views: 263,325
Social Actions: 39,895
SpotShare: 1.55%
Chanel: The One That I Want Chanel: The One That I Want
Online Views: 789,215
Social Actions: 23,959
SpotShare: 1.23%
The North Face: Your Land The North Face: Your Land
Online Views: 2,421,730
Social Actions: 2,214
SpotShare: 1.18%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.