Among the new releases, Care.com builds on its national TV campaign (this time including placements on E! and Bravo) positioning itself as the go-to babysitter/caretaker-finding service, while PayPal emphasizes its ease of use over other payment solutions. And ESPN tries to get Americans excited about World Cup soccer by showing a montage of fans around the world preparing to watch, including a guy in Seattle who's shown changing his voicemail to say "I'll be out of the office the rest of the afternoon." The spot's tagline: "Every 4 years the world has one time zone." (See also: Creativity's post last week about a beautiful new collection of ESPN World Cup posters.)
As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.
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