ESPN's College Football Playoff National Championship broke records Monday night, scoring the largest audience in cable history.
More than 33 million viewers tuned in to witness Ohio State's 42-20 victory over Oregon, with the game generating an 18.2 rating.
That's up 31% from the 2014 BCS National Championship between Auburn and Florida State, which averaged 25.6 million viewers and a 14.4 rating.
It also surpassed the previous record set by the Sugar Bowl on New Year's Day, which averaged 28.3 million viewers.
And audiences weren't just watching, they were tweeting. The national championship also generated significant conversation on social media, with 4.4 million related tweets, according to Twitter. That's more than double activity around the Golden Globes, which aired on NBC on Sunday.