Watch the Spots

Romantic Fancy Feast Commercial Crushes Competition for the Most-Liked New Ad of March

Other Popular Spots Had No Chance Against Mini-Epic Cat Food Commercial

By Published on .

Most Popular

How could any commercial prove more likable than last month's new entry from Fancy Feast?

Read the chart to see which commercials came close -- congratulations Subway, Tide and others -- then let Fancy Feast show you how it topped them all.

Nielsen Top Ten Best-Liked New Ads, March 1, 2011 to March 31, 2011
Brand Ad Description Likeability Index
1 Fancy Feast A couple meets the parents and their cat (:60) 170
2 Subway $5 Footlongs -- Doubly delicious with double bacon, egg, and cheese as sandwich of the month (:30) 155
3 Tide Acti-Lift -- Dad wipes dirty hands on daughter's white miniskirt; mom cleans the skirt (:15) 152
4 Jell-O Temptations -- Woman tells her children a scary story about a monster who bites people who steal desserts (:30) 146
5 Aflac Men are sitting in a park with a duck and a pigeon who talk and dance (:30) 145
6 Stouffer's Farmer's Harvest -- Men argue about whether the cheese or tomatoes make the lasagna so good (:30) 136
7 McDonald's McCafe Shakes -- Young man offers to share his drink with a girl and has two straws "kiss" (:30) 132
8 Planters Almonds -- The almond matedor, Alejandro, fights a raging beetle (:15) 127
9 Old Navy Super Spring Event -- Girl sings a song about being dressed for any weather as her outfits rapidly change (:30) 121
10 TJ Maxx Fashion student says she goes shopping every week for designer clothes and still has money for food (:30) 120

Advertising Age Embedded Player
Fancy Feast: Proposal

The Fancy Feast love story, however, did not produce the strongest brand recall among new commercials last month. That honor goes to a McCafe Shakes spot in which a young man offers to share his drink with a girl, followed by commercials for Tide and Subway before we get to No. 4 Fancy Feast, according to Nielsen, which described the broadcast's commercials and asked a panel to name the brands being advertised.

Nielsen Top Ten Most-Recalled New Ads, March 1, 2011 to March 31, 2011
Brand Ad Description Recall Index
1 McDonald's McCafe Shakes -- Young man offers to share his drink with a girl and has two straws "kiss" (:15) 211
2 Tide Acti-Lift -- Dad wipes dirty hands on daughter's white miniskirt; mom cleans the skirt (:15) 208
3 Subway $5 Footlongs -- Doubly delicious with double bacon, egg, and cheese as sandwich of the month (:30) 207
4 Fancy Feast A couple meets the parents and their cat; man proposes with a kitten wearing a special necklace (:60) 184
5 McDonald's McCafe Shakes -- Young man offers to share his drink with a girl and has two straws "kiss" (:30) 179
6 Staples Family discovers their house was robbed, but the computer was left behind because it is so old (:30) 173
7 Taco Bell Pacific Shrimp Taco & Burrito -- Two men crash fancy parties in order to eat shrimp (:15) 172
8 Taco Bell Pacific Shrimp Taco & Burrito -- Two men crash fancy parties in order to eat shrimp (:30) 164
9 Aflac Men are sitting in a park with a duck and a pigeon who talk and dance (:30) 161
10 Cialis An everyday moment in the garage turns into a romantic stroll (:60) 160

Advertising Age Embedded Player
McDonald's: McCafe Shakes


In this article: