Festival of Media Moved to Valencia, Spain

Attendees to Venice Festival Didn't Like the Water Taxis

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NEW YORK (AdAge.com) -- Those planning on attending next year's global Festival of Media won't have to worry about dropping a ton of money on water taxis to get around, now that organizers are moving the festival to Europe's new "City of Cool," Valencia, Spain. C Squared, producers of the festival, announced the move today, along with a new name, The Festival of Media: Valencia.

The company said the shift in location was a direct result of the feedback it got from last year's attendees, many of whom complained about the difficulty in getting around and the cost and wait for water taxis.

"Our feedback from the festival this year suggested that delegates wanted to make full use of their limited time, especially to network with the extremely high caliber of delegates that attended the event," said Charlie Crowe, CEO of C Squared. "So the waiting times for water taxis and the inherent sprawling nature of [Venice] were becoming more of a hindrance than a benefit."

The conference, scheduled to run from April 19-21, will be held in the Norman Foster-designed Palacio de Congresos de Valencia.

The festival booking site will go online in October and the provisional agenda will be announced in November.
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