Festival of Media Moves to Valencia, Spain

April Show Adds Awards, Categories for Media Owners

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NEW YORK (AdAge.com) -- The Festival of Media is going to have a different look and feel in its third year, and not just because of the absence of wallet-busting water taxis.

Not only will the festival, taking place April 19-21, be in a new location in 2009 -- C Squared, producers of the festival, announced announced it was moving the show from Venice, Italy, to the Palacio de Congresos in Valencia, Spain, last September -- but this year there will also be a global awards program. A site for the festival and the awards program were launched yesterday. Advertising Age is partnering with C Squared for the awards show.

Palacio de Congresos, Valencia, Spain
Palacio de Congresos, Valencia, Spain
Entry information
For those looking to enter the awards, all of the information needed to do so can be found on the awards site including who can enter, how to enter, timeline and entry cost and categories, of which there are 29 including 19 campaign categories, such as best communications/entertainment platform and best use of the digital landscape, and 10 media owner categories including local dealer of the year, magazine of the year and digital media owner of the year.

The media owner category, according to the site, is open to media owners ranging from "newspaper and magazine publishing groups, to the pure-play digital brands; from traditional out-of-home businesses and cinema networks to the mobile network operators and online retailers who are establishing entirely new advertising sales propositions across the world."

Judges and sponsors
The judging process and criteria as well as a list of the judges can also be found on the awards site. Judges for the inaugural awards include the recently named CEO of OMD Worldwide, Mainardo de Nardis; Sam Balsara, chairman and managing director of Madison Worldwide; Nick Waters, CEO of Mindshare EMEA; Carl Johnson, CEO of Anomaly; and Richard Prenderville, head of global brand marketing at Reebok International.

The festival site contains information on the agenda, sponsors and speakers, which include Stephen Allan, chairman and CEO of WPP's MediaCom Worldwide; Nick Brien, president and CEO of Interpublic's Mediabrands; Babs Rangaiah, global director communications planning at Unilever; Steve King, CEO of ZenithOptimedia Worldwide; Maria Luisa Francoli, global CEO of MPG; and Jack Klues, chairman of Publicis Groupe Media.

Feedback prompted move
In September, Charlie Crowe, CEO of C Squared, said the decision to move the festival was based on feedback from last year's delegates that indicated the layout and transportation situation didn't allow festival attendees to make the best use of their time and "the waiting times for water taxis and the inherent sprawling nature of [Venice] were becoming more of a hindrance than a benefit."

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