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Fist Pumpers Unite, MTV Brings Back 'Jersey Shore' Franchise

By Published on .

Fist pumpers unite: MTV is reviving the "Jersey Shore" franchise, bringing to Florida the ritual of GTL. (That's going to the gym, tanning and doing laundry, coined by the original cast.)

The new iteration, "Floribama Shore," is set in the Florida Panhandle, where eight young adults come to spend the summer partying on Panama City Beach. It will debut on Nov. 27 and run for eight episodes.

It's yet another move by MTV to revive franchises that were once key to the network's success as it looks to bolster ratings while younger viewers are flocking to new platforms and devices to consume content.

In recent months, MTV has gone back to its vaults with revivals of shows like "Total Request Live" and "Unplugged." The network also brought "Cribs" to Snapchat this summer.

"Jersey Shore" debuted in 2009 and ran for six seasons, breaking records for MTV and garnering criticism that it portrayed a negative image of Italian-Americans.

Some advertisers approached "Jersey Shore" with caution, fearful of associating too closely with the cast's risqué antics. Brands including Dell, American Family Insurance and Domino's pulled out of the show in 2009. But other advertisers lined up to be a part of the series after seeing its success.

The final episode of "Jersey Shore" averaged 3.1 million viewers and a 2.8 rating in the core 12-to-24 demographic. At its peak, "Shore" averaged about 8.5 million viewers and a 4.2 rating in the demo.

MTV has attempted to extend the franchise with spinoffs involving the original cast like "The Pauly D Project" and "Snooki & JWOWW," but neither series has been able to garner the same ratings or buzz as the original.

The return of the "Jersey Shore" franchise follows the success of MTV's new reality series "Siesta Key," which is reminiscent of another past hit "Laguna Beach." The show was MTV's top performing new series since the summer of 2014.

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