Will Forte Seizes the Data in DirecTV's New Ad

Plus, the Five Most Digitally Engaging Spots on TV Right Now

By Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Nightcrawler and Storm from the upcoming movie "X-Men: Apocalypse" face off over M&M's; two brothers embark on an adventure in an ad for Sony Video Games' "Uncharted 4: A Thief's End"; and people become sprinters, weightlifters and teammates in Ford's spot for its 2017 Escape.

Jim Gaffigan reveals the secrets to developing a strong dad brand (with a little assistance) in Chrysler's latest ad.

Finally, Will Forte plays the romantic hero -- almost unrecognizable with long flowing locks -- atop a white horse, swooping in to seize the data in DirecTV's new campaign.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
M&M's: X-Men: Apocalypse: Rainy Day: Kodi Smit-McPhee, Alexandra Shipp M&M's: X-Men: Apocalypse: Rainy Day: Kodi Smit-McPhee, Alexandra Shipp
Network: Cartoon Network
Show: American Dad
Primetime Airing: May. 2, 10:41 pm ET
Sony Video Games: Uncharted 4: A Thief's End: Gameplay Trailer Sony Video Games: Uncharted 4: A Thief's End: Gameplay Trailer
Network: TBS
Show: Family Guy
Primetime Airing: May. 2, 8:24 pm ET
Chrysler: Tennis, Strong Dad Brand: Jim Gaffigan Chrysler: Tennis, Strong Dad Brand: Jim Gaffigan
Network: AMC
Show: TURN: Washington's Spies
Primetime Airing: May. 2, 10:14 pm ET
DirecTV: Seize the Data: Will Forte DirecTV: Seize the Data: Will Forte
Network: ABC
Show: Castle
Primetime Airing: May. 2, 10:22 pm ET
Ford: We Are All Champions Ford: We Are All Champions
Network: ABC
Show: Castle
Primetime Airing: May. 2, 10:43 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple iPhone: Onions Apple iPhone: Apple iPhone 6s TV Spot, 'Onions' Featuring Neil Patrick Harris
Online Views: 3,961,502
Social Actions: 32,882
SpotShare: 4.56%
Audi: Captain America: Civil War - The Chase Audi: Audi TV Spot, 'Captain America: Civil War - The Chase'
Online Views: 1,291,935
Social Actions: 30,341
SpotShare: 2.53%
Coca-Cola: Share a Coke And a Song: Dance Coca-Cola: Coca-Cola TV Spot, 'Share a Coke And a Song: Dance' Song by Prince Royce
Online Views: 116,788
Social Actions: 36,162
SpotShare: 2.01%
LG Mobile: World of Play LG Mobile: LG G5 TV Spot, 'World of Play' Featuring Jason Statham, Song by Busy Signal
Online Views: 399,925
Social Actions: 24,439
SpotShare: 1.62%
Apple Music: Taylor vs. Treadmill Apple Music: Apple Music TV Spot, 'Taylor vs. Treadmill' Song by Drake & Future
Online Views: 527,449
Social Actions: 22,871
SpotShare: 1.59%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

Most Popular