Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Nightcrawler and Storm from the upcoming movie "X-Men: Apocalypse" face off over M&M's; two brothers embark on an adventure in an ad for Sony Video Games' "Uncharted 4: A Thief's End"; and people become sprinters, weightlifters and teammates in Ford's spot for its 2017 Escape.
Jim Gaffigan reveals the secrets to developing a strong dad brand (with a little assistance) in Chrysler's latest ad.
Finally, Will Forte plays the romantic hero -- almost unrecognizable with long flowing locks -- atop a white horse, swooping in to seize the data in DirecTV's new campaign.