Fox Continues Building Its Digital Ad Sales Team With Execs From TrueX and Twitter

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Fox Networks Group is continuing to beef up its ad sales team with digital leaders.

It has tapped Meredith Brace from TrueX, the ad-tech firm it acquired in 2015, as senior VP of digital sales.

In this new role, Ms. Brace will lead digital ad sales for Fox Networks Group, working to align ad spending across non-linear and digital platforms. She will report to David Levy, exec VP-non-linear revenue, who also recently joined Fox from TrueX.

Ms. Brace previously served as senior VP of national sponsorships for TrueX. Prior to joining TrueX in 2014, she served as global head of media at Microsoft and led strategic partnerships for Windows, Bing, Office, Xbox and phones.

Two Twitter executives, James Kiernan and David Borstein, are also joining Fox as VPs of digital sales. Mr. Kiernan, who previously served as global agency development lead at Twitter, will oversee Publicis Groupe's digital spending with Fox, while Mr. Borstein, who was most recently senior sales manager at Twitter, will manage business with IPG and Horizon.

Fox has been working to reinvent ad sales for the digital age. In September, the company brought in Mr. Levy, who was the chief operating officer and co-founder of TrueX, for a newly created role leading sales, monetization strategy and operations for all non-linear platforms.

And TrueX's other co-founder, Joe Marchese, got a broader role at Fox earlier in the year, leading advanced advertising products for the company.

Fox has yet to fill its top ad sales post following the departure of Toby Byrne in September. Mr. Bryne had lead ad sales for the entire portfolio since October 2014.