Fox is restructuring its ad sales division, combing broadcast and cable under one umbrella.
As part of the restructure, Toby Byrne will now serve as president-advertising sales, for Fox Networks Group, where he will be responsible for overseeing ad sales functions and revenue-generating strategies for the company's domestic entertainment and sports TV businesses, which include Fox Broadcasting, Fox Sports and its cable channels.
Mr. Byrne, who has served as president of sales for Fox Broadcasting since 2010, will continue to report to Randy Freer, president and chief operating officer of Fox Networks Group. Fox cable sales chief Lou LaTorre will report to Mr. Byrne.
"The ad marketplace has changed dramatically in just the last few years," Mr. Byrne said in a statement. "We no longer live in a linear, single-stream environment, and we need to structure our sales organization to thrive in the evolving media marketplace. By combining the best attributes of our broadcast, sports, cable and digital sales organizations, we will better serve our clients in developing impactful marketing solutions."
Combining broadcast, cable and digital ad sales has been a move other media companies, including NBC Universal and Turner Broadcasting, have taken in recent years.