Credit: Viktor Koen
With key audiences down for the fourth year in a row, networks scramble to plug holes in sinking ship.
As TV becomes more on-demand, the social network wants to do video live.
Viewing is fragmented and will continue to splinter, but TV is not declining as a marketing vehicle, says GroupM Chairman Irwin Gotleib.
Credit: Kelsey Dake
A little loyalty should go a long way. Too bad it doesn't.
NewFront presenters will need to show off more than just high-quality original series to catch marketers attention.
Among the many riddles neuroscience can solve: Why you may not remember what brand this ad is for.
Major brands like LG and Samsung are moving to high-end design as consumers begin to purchase larger and larger screens.
Credit: Courtesy Target
Target's back-to-college lineup includes twin sheets with media pockets to let students store iPads or phones after watching video in bed.
It's another way Korean pop culture is reaching across the globe.