G&J NAMES EDITOR FOR 'INC.'

John Koten Replaces Longtime Chief George Gendron

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NEW YORK (AdAge.com) -- Gruner & Jahr USA Publishing today named John Koten editor in chief of Inc. magazine, effective immediately.

Mr. Koten, who was formerly editor in chief of Worth, replaces longtime editor George Gendron, who left the company last week.

While the company said Mr. Koten would be based in Boston -- where Inc. and sibling business title Fast Company are headquartered -- there is speculation that Inc. may be moved to to New York, where it would join the bulk of the publisher's operations.

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office space in Boston is up later this year. A G&J spokeswoman declined to comment, and Mr. Koten was in meetings in Boston today and could not be reached for comment by press time.

Inc. has been battered by the economic downturn, with ad pages falling 8.9% to 424.7 through July, following a 2001 in which its ad pages declined 44.1%. Along with the acquisition of Fast Company, Inc. was set to be a cornerstone of a business unit at G&J, but those plans have been significantly scaled back.

The other finalist for the job, according to people familiar with the matter, was Inc.'s executive editor, Michael S. Hopkins.

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