Geico Brings Back Classic Game Operation ... by Way of 'Saw'

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

The latest spot from State Farm tells us you won't always need roommates, not even mom and dad. Mazda's "Bringing Baby Home" comes pretty close to preying on new parents' fears to sell a safe Mazda CX-5. And Geico rather chillingly imagines what it would be like to be the guy in the Operation game.

People seem to like that thought, though: Geico's "Operation" commercial is also the most digitally-engaging TV ad on the air right now.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
GEICO: Operation: It's What You Do GEICO: Operation: It's What You Do
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jul. 13, 10:17 pm ET
State Farm: Roommates State Farm: Roommates
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jul. 13, 10:42 pm ET
T-Mobile: JUMP! on Demand: Joel McHale, Vanessa Bayer T-Mobile: JUMP! on Demand: Joel McHale, Vanessa Bayer
Network: FOX
Show: So You Think You Can Dance
Primetime Airing: Jul. 13, 9:04 pm ET
Mazda: Bringing Baby Home Mazda: Bringing Baby Home
Network: ABC
Show: The Bachelorette
Primetime Airing: Jul. 13, 8:21 pm ET
Chevrolet: Beast Behind the Door Chevrolet: Beast Behind the Door
Network: ESPN
Show: 2015 Home Run Derby
Primetime Airing: Jul. 13, 9:47 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
GEICO: Operation: It's What You Do GEICO: Operation: It's What You Do
Online Views: 2,453,067
Social Actions: 11,025
SpotShare: 1.17%
Apple iPhone: Hardware & Software Apple iPhone: Hardware & Software
Online Views: 862,530
Social Actions: 12,086
SpotShare: 0.72%
Honda: Buddy Holly Honda: Buddy Holly
Online Views: 809,490
Social Actions: 8,058
SpotShare: 0.61%
Apple iPhone: Loved Apple iPhone: Loved
Online Views: 528,917
Social Actions: 9,169
SpotShare: 0.51%
Paper and Packaging Board: Letters to Dad Paper and Packaging Board: Letters to Dad
Online Views: 162,545
Social Actions: 7,648
SpotShare: 0.36%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.